Procter & Gamble
PGDetergent, razors, nappies and toothpaste — the most repeat-purchased shelf in any supermarket.
NYSEConsumer & household
The shelf people restock without thinking. Detergent, deodorant, tea and ice cream are bought on a rhythm set by the household, not by the market.
In short
Bellwether Holdings holds three listed consumer and household businesses: Procter & Gamble, Unilever and The Magnum Ice Cream Company. The group covers detergent, personal care, home care and ice cream — categories bought on a household rhythm rather than an economic one. It is the most defensive part of the portfolio.
Holdings
Unilever
ULVRPersonal care, home care and nutrition across roughly 190 countries, sharpened by the ice cream demerger.
London · AmsterdamThe Magnum Ice Cream Company
MICCThe world's largest ice cream business — Magnum, Ben & Jerry's, Cornetto, Wall's — separated from Unilever in December 2025.
Euronext Amsterdam| Holding | Ticker | Venue | Latest price | 52-week high | 52-week low |
|---|---|---|---|---|---|
| Procter & Gamble | PG | NYSE | … | … | … |
| Unilever | ULVR | London · Amsterdam | … | … | … |
| The Magnum Ice Cream Company | MICC | Euronext Amsterdam | … | … | … |
Prices are delayed and indicative, last refreshed on load. They are shown for identification only and are not a valuation of the company's position.
Why this group is held
This group is the ballast of the book. Volumes barely move in a downturn, and pricing power is exercised in small increments that compound quietly over a decade.
Frequently asked questions
Which consumer companies does Bellwether Holdings own?
Three: Procter & Gamble, listed on the NYSE; Unilever, listed in London and Amsterdam; and The Magnum Ice Cream Company, listed on Euronext Amsterdam since its demerger from Unilever in December 2025.
Why hold consumer staples in a concentrated portfolio?
Because the demand is habitual. Detergent, toothpaste and deodorant are bought on a schedule set inside the household, so volumes barely move through a recession and small annual price increases compound over a decade.
Is The Magnum Ice Cream Company separate from Unilever?
Yes. Magnum demerged from Unilever and listed independently on 8 December 2025 under the ticker MICC, with its primary listing on Euronext Amsterdam alongside secondary listings in London and New York. Bellwether holds it as a position in its own right.
How large is this group within the portfolio?
Bellwether Holdings does not publish position weightings. The consumer group is described as the ballast of the book, meaning it is held for stability rather than growth.